/// How We Think
Where AI saves money is a useful conversation. Where AI makes money is a better one.
/// SAWDUST Example
Almost every B2B company generates more demand than its sales team can work.
Salesforce has a word for what gets left behind. Sawdust.
Form fills. Dormant customers. Lapsed proposals. Not worthless.
Simply uneconomical for a human to pursue.
Let your sales team work the top. AI works the bottom half of your demand.
Your sawdust becomes pipeline.
See what it's worth to your business.
Drag the sliders. Your numbers, live.
SCENARIO
YOUR BUSINESS
Two numbers you already know.
THE CAPACITY QUESTION
Your team works the highest intent leads first. How far down the list can they realistically get?
Industry data: up to 50% of inbound leads are never contacted. MarketingSherpa, InsideSales. Sliding this changes how much demand sits beyond your team's reach, not the number of leads they're working today.
Stress test the benchmarks (optional)
Salesforce achieved 0.25 to 0.3% on their first experiment at enterprise scale. 0.5% is realistic for a focused tail at this size of business.
YOUR LEAD POOL BY INTENT
Sorted highest to lowest.
Webinar signups. Content downloads. Form fills. Dormant customers. The sawdust isn't one thing.
◆ Why sales can't work it: average B2B response time is 42 hours. AI agents respond in seconds.
TOP 50% (WORKED)
2,000 leads
BOTTOM 50% (SAWDUST)
2,000 leads
RECOVERABLE AT REALISTIC AI BENCHMARKS
£250,000
2.5% of current revenue
NEW CLOSED DEALS PER YEAR
10
Roughly one new deal every 5 weeks.
Salesforce ran this experiment on hundreds of thousands of untouched leads. Result: 3,200+ opportunities, significant closed pipeline. Source: Fortune, April 2026.
Evidence over opinion.
/// OUR COMMITMENT
We start every engagement the same way. We listen. We study your business, your data and your processes before we form a single opinion.
We are guided by what the evidence shows about your specific situation.
Every recommendation is built on data, tested against commercial reality and aligned to goals we have agreed on together.
We do not arrive with answers. We arrive with the right questions.
If that sounds like the kind of partner you have been looking for, the next step is simple.
